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SEO Case Study - Thamesfurniture.co.uk
We pride ourselves in having established a strong, long-term relationship with our respectful clients worldwide. Our clients are precious to us we strive to cater maximum quality results to all of our clients. They reflect the success of Five rivers Internet Marketing have been the powerful force behind the successful establishment of our business for years.
Thames Furniture

Thamesfurniture.co.uk Case Study

Client: Thamesfurniture
Site URL http://www.thamesfurniture.co.uk
Products: Online Furniture Sales


Project Background

Thames Furniture is a London based furniture store that offers a vast range of contemporary furniture for Free delivery within the M25.

Goals

After analysing the customers’ aims and objectives, we initially identified areas for improvement:

  • Lack of geographical focus
  • Low keyword density on product pages
  • High Pay Per Click costs with low success
  • Low page ranking and Website indexing
  • Improper redirects
  • Un-optimised navigational structure
  • Poor performance against competitors

Unique Plan of Action

We implemented our Gold SEO Promotion Package:
  • Full project and account management
  • Analyzed all technical and content areas of the Website
  • In conjunction with development team implemented improved navigation, page structure and Metadata to increase search engine ‘friendliness’ of the site.
  • Implemented a long term natural search engine listings & PPC strategy
  • Initiated a search engine & directory submissions program
  • Optimised graphics and tags
  • Posted to blogs, press releases, directories and classified ads
  • Redeveloped the whole structure of the PPC
  • PPC Gold Package: Created a PPC campaign with relevant keywords using exact landing/targeted pages.
  • Social Media Optimisation Package
  • Comment Posted on Relevant Blogs

Technologies Used

  • Geographical PPC & advertising
  • Higher knowledge of search engine optimsation techniques
  • Complete knowledge of Link Popularity, Internal Linking Structure
  • Expertise in Robots, Page Rank Analysis, Traffic Analysis etc.
  • Considerate of search engine algorithms.
  • Creating blogs to build awareness of Thames Furniture
  • Using structured and efficient processes to reduce Project Life Cycle
  • Manual hand submission to 300+ search engines and 2000+ Directories
  • 100% ethical practices.

The Business Benefits

  • Higher natural search ranking across relevant keywords
  • Over 1400 Current Daily Page Views
  • Increased traffic from search engines & Referral sites
  • Top rankings on major search engines such as Google, Yahoo, and MSN.
  • Increased Page Rank and Alexa Traffic Rank of the website
  • All results of submission were visible on Search Engines within 4-8 weeks
  • Listing on DMOZ directory
  • Listing on over 100 Local Business Directories
  • Google UK rankings for broadest search terms:
    Search phrase “Thames furniture” Position Number 1
    Search phrase “Furniture London” Position Number 1
    Search phrase “London furniture store” Position Number 1
    Search phrase “furniture stores” Position Number 3
  • Yahoo UK Rankings
    Search phrase “Thames furniture” Position Number 1
    Search phrase “furniture London” Position Number 3
    Search phrase “furniture stores” Position Number 3
    Search phrase “living room furniture” Position Number 6

Actual Results

  • 700% Increase in Web traffic!
  • From 500 to over 4300 page views within 5 month promotion period
  • Caching and page ranking in all major search engines