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SEO Case Study - Fornisca.com
Our clients are precious to us we strive to cater maximum quality results to all of our clients. With our best and effective SEO services we bring large volumes of web traffic to their doors. Read on below to see what we have achieved for our clients……
Fornisca

Fornisca.com

Client : Fornisca
Site URL : http://www.fornisca.com
Products: Online Furniture Sales

Project Background

Fornisca is an online retail store that provides vast range furniture at up to 30% below the high street prices. Popular brands sold online include; Alphason Designs, Kubu, Bentley Designs, Blue Bone and Charlotte Furniture.

Goals

After analysing the customers’ aims and objectives, we initially identified areas for improvement:

  • Low keyword density on product pages
  • High Pay Per Click costs with low success
  • Low page ranking and Website indexing
  • Improper redirects
  • Un-optimised navigational structure
  • Poor performance against competitors

Unique Plan of Action

We implemented our Gold SEO Promotion Package:
  • Full project and account management
  • Analysed all technical and content areas of the Website
  • In conjunction with development team implemented improved navigation, page structure and Metadata to increase search engine ‘friendliness’ of the site
  • Implemented a long term natural search engine listings & PPC strategy
  • Identified all relevant services and product based keywords
  • Initiated a search engine & directory submissions program
  • Optimised graphics and tags
  • Posted to blogs, press releases, directories and classified ads
  • Redeveloped the whole structure of the PPC
  • PPC Gold Package: Created a PPC campaign with relevant keywords using exact landing/targeted pages
  • Social Media Optimisation Package
  • Comment Posted on Relevant Blogs

Technologies Used

  • Higher knowledge of search engine optimsation techniques
  • Expertise in Keyword Density, Keyword Prominence
  • Complete knowledge of Link Popularity, Internal Linking Structure
  • Expertise in Robots, Page Rank Analysis, Traffic Analysis etc.
  • Considerate of search engine algorithms.
  • Creating blogs to build awareness of Fornisca
  • Using structured and efficient processes to reduce Project Life Cycle
  • Manual hand submission to 300+ search engines and 2000+ Directories
  • 100% ethical practices.

The Business Benefits

  • Higher natural search ranking across relevant keywords
  • Over 4000 Current Daily Page Views
  • Increased traffic from search engines & Referral sites
  • Top rankings on major search engines such as Google, Yahoo, and MSN.
  • Increased Page Rank and Alexa Traffic Rank of the website
  • All results of submission were visible on Search Engines within 3-7 weeks
  • Listing on Dmoz directory
  • Listing on over 100 Local Business Directories

Actual Results

  • 700% Increase in Web traffic!
  • From 500 to over 4300 page views within 5 month promotion period
  • Caching and page ranking in all major search engines